What Is Integrated Marketing?
Integrated Marketing is a comprehensive approach that combines internal and external marketing strategies.
This approach works by creating a unified brand message and consistent experience for your stakeholders and include the following key elements:
Internal communication
Employee engagement and alignment
Outbound digital and traditional marketing efforts
WHY IT WORKS
Holistic Approach: Your strategy includes both employee engagement and external marketing tactics.
Unified Branding: Creates a consistent brand message across all channels.
Unique Value Proposition: Aligns your entire organization with what makes your company unique to your customers, thereby reflected at every touch point.
SIGNS YOUR BUSINESS NEEDS THIS
1
Inconsistent brand messaging
2
Low employee engagement & high turnover
3
Unreliable customer experience
4
Inefficient marketing investment
5
Internal resistance to change & lack of innovation
6
Poor customer retention
7
Misaligned teams & departmental silos
8
Lack of measurable marketing results
the results
224%
HIGHER ROI
Companies that use integrated marketing strategies typically see a significantly higher Return On Investment on their marketing efforts.
SOURCE: According to a study by the Aberdeen Group
62%
LOWER MARKETING SPEND
Content marketing as part of an integrated strategy generates approximately 3X MORE leads at a lower cost versus traditional marketing approaches.
SOURCE: According to Demand Metric
28%
INCREASED ENGAGEMENT
Integrated marketing strategies achieve 23X greater reach and experience a 28% high.
SOURCE: According to an eMarketer study
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